About
On paper, I am a graphic designer. In practice, I am a hybrid.
Blessed with a career rich in entrepreneurial experiences I learnt to appreciate a much more holistic understanding of branding. From event organiser, researcher, administrator, culture officer, to proposal writer, recruiter and operations manager. My head has witnessed multiple hats, shaping my belief that a brand is the outcome of great things people do collectively towards a greater goal, far beyond its visual expression.
In times where the beauty of identity and diversity is misused to drive humanity apart, I am passionate about how creativity and branding in particular can bring diverse groups of people together to create positive impact. In fact I see it as a responsibility for designers of my generation to use their skills to tackle some of the biggest challenges of our time.
In my role as a graphic designer I seek to help groups and individuals find their truest self expression and make it visible to the outside world. Giving its owners a new confidence and allowing them to bring their brand to life through even bolder actions.
Experience
Freelance Designer, Dakar / London
January 2019 – to date
Harambeans, Global
June 2009 – to date
BrandComms, London
July 2013 – January 2019
Interbrand, London
January 2012 – June 2012
Pentagram, London
May 2011 – September 2011